airBaltic Lets Travellers Customize Their Meal

Jānis Vanags | 2013.10.18

Latvian airline airBaltic has introduced a novel food ordering system that allows travellers to customize their in-flight meal after they have booked their seat.

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Michael Grimme, Chief Commercial Officer of airBaltic: “Our customer is at the centre of this innovative service. Now travellers are fully in control when selecting their preferred meal items onto their virtual airline tray and creating their own inflight meal. We are delighted to take a lead among other airlines by introducing fully customised meals based on travellers’ preference, dietary, medical, religious considerations.”

Passengers can choose from a variety of more than 70 pre order meal options onto their virtual tray, including vegetable risotto, fish souvlaki, teriyaki salmon, grilled pork or chicken breast, served with one of nine salads and one of nine types of dessert, and a drink of choice. airBaltic customers can now order their inflight meal immediately upon completing their flight booking, or any other time no later than 48 hours before departure.

airBaltic serves 60 destinations from its home base in Riga, Latvia. airBaltic offers convenient connections via North Hub Riga to its network spanning Europe, Scandinavia, Russia, CIS and the Middle East.

More information: https://airbalticmeal.com/

airBaltic in brief:

AIR BALTIC CORPORATION (airBaltic) is a joint stock company that was established in 1995. The primary shareholder is Latvian state with 99.8% of stock. The airBaltic fleet consists of 25 aircraft – five Boeing 737-500, eight Boeing 737-300 and twelve Bombardier Q400Next Gen. airBaltic offers nonstop flights from three Baltic capital cities – Riga, Vilnius, and Tallinn. airBaltic received the title of Airline of the Year 2009/2010 (Gold Award) from the European Regions Airline Association. airBaltic is the winner of Air Transport World Phoenix Award 2010 – a global recognition of excellence in restructuring business. airBaltic won a special Pacesetter Award 2010 from the Jury of the Budgies World Low Cost Airline Awards, recognising achievements of airBaltic as a hybrid airline. In 2012, airBaltic was ranked by Airlinetrends among the Top 10 airlines globally for innovations.