airBaltic Unveils New Business Class Upgrade Service

airBaltic.com | 2024.12.05

Latvian airline airBaltic announces a partnership with Plusgrade – a global leader in ancillary revenue solutions – to introduce a new Business Class upgrade feature, enabling passengers to bid for an upgrade. This collaboration enhances the flying experience for airBaltic customers while improving the airline's premium cabin utilization and increasing revenue.

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Natālija Kuzmina, VP Customer Experience & Insights: “At airBaltic, we continuously strive to enhance the travel experience for our customers. The new partnership with Plusgrade allows us to extend the benefits of Business Class to more passengers while maintaining operational performance and increasing revenue. We are delighted with our partnership with Plusgrade and look forward to expanding it with additional products in 2025.”

Ken Harris, Founder and CEO of Plusgrade: "We are excited to partner with airBaltic, one of Europe's most innovative airlines. This partnership enables airBaltic to maximize their premium cabin revenue while providing their passengers with opportunities to enhance their journey. We look forward to expanding our partnership with additional ancillary revenue solutions in 2025."

More details about the new Business Class upgrade service are available on airBaltic’s website.

Business Class passengers can enjoy a comprehensive full-service package, including priority check-in and boarding, a front-of-cabin seat with a free seat for added privacy, a gourmet meal perfectly paired with a curated selection of premium beverages, and quicker disembarking upon arrival. Throughout the flight, a dedicated Business Class cabin crew ensures exceptional service.

airBaltic operates more than 130 routes from Riga, Tallinn, Vilnius, Tampere and, seasonally, Gran Canaria offering connections to a wide range of destinations in the airline's route network in Europe, the Middle East, North Africa, and the Caucasus region. A complete schedule of airBaltic flights and tickets are available on the company's homepage at www.airbaltic.com.